Privacy Policy
Last updated: 29 July 2026. Everything below was re-checked against the live NickGen code on that date, not copied from a template.
NickGen is a free Blood Strike name generator that works without an account. This policy explains, in plain terms, exactly what the site records when you generate or copy a name, what it never stores, who else receives that data, and how long anything is kept. Last verified 29 July 2026.
The short version. NickGen has no ads, no Google Analytics, no advertising cookies and no user accounts. It does keep a simple count of which names get generated — the name text and a number, never a profile of you. Those counters are deleted after 35 days.
The one thing most people get wrong about tools like this: the styling does not happen entirely in your browser. The name you type is sent to our server. Section 2 explains precisely what happens to it.
Contents
- Who runs NickGen
- What happens to the name you type
- What NickGen never collects
- Nicknames you copy, submit or vote on
- Cookies and similar technologies
- Who else receives data
- How long we keep things
- Our legal bases (GDPR)
- Your privacy rights
- Children’s privacy
- Security
- International transfers
- Independence and trademarks
- Changes to this policy
- How to contact us
- Frequently asked questions
Who runs NickGen
NickGen.com is an independent, one-person project run by Hoàng Dương Dũng (also written Dung Hoang), a developer and Blood Strike player. There is no company behind it and no investor. Throughout this policy, “we”, “us” and “our” mean him; “the Service” means the nickgen.com website and the generator on it. You can read more about the project on the about page and about the person building it on the founder page.
The data controller for the purposes of the GDPR is that same person. There is no dedicated Data Protection Officer, because the Service does not carry out large-scale monitoring of individuals — the reasons why are set out in section 3.
What happens to the name you type
The name you enter is sent to our server, and the fact that it was generated is counted. Many name-generator sites claim their tool is “100% client-side”. On NickGen that would be untrue, so we will not say it. When you tap Generate, your browser sends the text over an encrypted HTTPS connection to a small API on nickgen.com, which builds the stylish Unicode variants and returns them.
Two records are written on the server when that happens, and neither of them is tied to you:
- A daily popularity counter. One row per name per day, holding the name and a number — for example, “shadow” — 12 builds today. That is the whole row. There is no visitor column.
- A weekly demand total. Once a day, a background job sends a summary to the reporting hub run by the vendor whose software powers the generator, so we can see which names people actually want. Each line contains only the name, an optional game label, and two counts (distinct daily sessions, and total builds). No IP address, cookie, or visitor identifier is included in that transfer. Once the hub confirms receipt, the pending row is removed from our database.
How your IP address is used in that flow — once, then dropped
Your IP address is used for exactly one purpose during generation: to avoid counting the same visitor twice on the same day. It is combined with the name and run through a one-way hash to produce a short-lived marker that expires after 24 hours. The IP itself is never written into the counter tables and never leaves our server as part of this feature.
Names that are deliberately not recorded
People sometimes paste the wrong thing into a name box. The counter therefore skips an entry entirely — it is never stored and never sent anywhere — when the text:
- contains an @ sign, so email addresses are dropped;
- contains http:// or https://, so pasted links are dropped;
- contains a run of six or more digits, so phone numbers and ID numbers are dropped;
- is shorter than 2 characters or longer than 40 characters;
- matches the blocked-word list (adult, gambling and abusive terms).
These filters are a safety net, not a guarantee. Please do not type real personal details — your legal name, address, phone number or email — into a nickname generator, here or anywhere else.
What NickGen never collects
NickGen builds no profile of you and runs no advertising or analytics tracking. As verified on 29 July 2026, the site contains no Google Analytics, no Google Tag Manager, no Google AdSense, no Meta/Facebook pixel, no TikTok pixel and no third-party session-recording tool. Specifically, the Service does not collect:
- accounts, passwords, or any sign-in of any kind for visitors;
- your real name, postal address, phone number or date of birth;
- payment or card details — nothing on NickGen is for sale;
- precise location data or device fingerprints;
- advertising identifiers, cross-site tracking cookies or retargeting audiences;
- comments — commenting is switched off across the entire site.
We also do not sell, rent or trade personal information, and never have.
Nicknames you copy, submit or vote on
Copying or submitting a nickname sends more than generating one does — it includes your IP address. The community nickname lists on NickGen are hosted in a shared database operated by our software vendor, and that service needs a way to stop spam and flooding. This is the only feature on the site that transmits your IP address to a third party.
| When you… | What is sent | IP? |
|---|---|---|
| Generate a name | The name text | No |
| Tap Copy on a nickname | The nickname and the name page it belongs to | Yes |
| Submit a nickname to a list | The nickname you wrote and the name page | Yes |
| Like, dislike or rate | Only the item’s ID number | No |
Where that table says Yes, the nickname service uses the address to block spam and flooding. Where it says No, our own server still sees your IP — every web request carries one — but it is hashed for 24 hours and never written next to the name.
Anything you submit to a community list is published publicly — treat it as a public post, not a private message, and never put personal information in it. Submissions are filtered against the blocked-word list and trimmed to 30 characters, and we can remove any entry on request (see your rights).
Cookies and similar technologies
NickGen sets no analytics cookies and no advertising cookies. The theme’s own JavaScript writes nothing to cookies, localStorage or sessionStorage. The only cookies you may encounter come from infrastructure that keeps the site online and safe:
| Cookie type | Status on NickGen |
|---|---|
| Security / bot filtering (Cloudflare) | Used — tells human visitors from automated attacks. Strictly necessary, so no consent is required. |
| WordPress session cookies | Set only for the site administrator when logged in — never for visitors. |
| Analytics cookies | None are used. |
| Advertising cookies | None are used. |
Because NickGen sets no optional cookies, there is no cookie banner to click through. If that ever changes — for example if advertising is added — this page will be updated first and consent will be requested before any such cookie is set. You can block or delete cookies in your browser settings at any time; the generator will keep working.
Who else receives data
Five categories of provider are involved in serving NickGen, and none of them is an advertiser. We use functional descriptions below; if you want the specific company or hostname behind any row, ask us and we will tell you.
| Recipient | What it receives, and why |
|---|---|
| Cloudflare | Your IP address and request details, as the network layer in front of the site — delivery, caching, DDoS and bot protection. |
| Our web host | Standard server logs and the databases described above — running the site. |
| Nickname database provider | Names looked up, plus nicknames you copy or submit with your IP address — hosting the shared nickname lists and blocking spam. |
| Name-demand reporting hub | Weekly totals per name, with no IP and no identifier — showing which names are in demand. |
| Google Fonts | Your IP address and browser details, when your browser fetches the two typefaces — rendering the site’s text. |
Two honest notes on that table. First, the Google Fonts row means Google receives your IP simply because your browser requests a font file; self-hosting the fonts would remove that, and it is on our list to do. Second, we will also disclose data if we are legally required to, or where it is necessary to investigate abuse of the Service.
How long we keep things
The generator’s counters are pruned automatically after 35 days by a daily background job. This is not a policy promise written for a lawyer — it is a fixed retention window in the code, and the job that enforces it runs once a day.
| Data | Kept for |
|---|---|
| Per-name generation counts | 35 days, then deleted |
| Copy / like / dislike counts | 35 days, then deleted |
| Duplicate-visit marker (hashed) | 24 hours |
| Pending weekly demand totals | Removed as soon as the hub confirms receipt |
| Nicknames published in community lists | Until removed on request or by moderation |
| Emails you send us | As long as needed to handle your message |
| Server and security logs | Per our hosting and security providers’ own schedules |
Our legal bases (GDPR)
Where the GDPR or UK GDPR applies to you, we rely on legitimate interests under Article 6(1)(f) for operating the generator, counting which names are popular, and protecting the site from spam and attack. Our interest is in running and improving a free tool; the impact on you is minimal because no profile is built and the counters hold names rather than people. Where we would ever need consent — for example a non-essential cookie — we would ask for it first, and today we set none.
Your privacy rights
Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal data, to receive a copy of it, and to complain to your data protection authority. If you are in the EEA or the UK, these come from the GDPR; if you are in California, the CCPA as amended by the CPRA gives you rights to know, delete, correct and opt out of the sale or sharing of personal information.
On the sale of data, the answer is simple: NickGen does not sell or share personal information, has not done so in the preceding twelve months, and does not offer financial incentives for data. There is nothing to opt out of.
To exercise any right, email hello@nickgen.com or use the contact page. We aim to reply within 30 days. One practical limitation, stated plainly: because there are no accounts and no visitor identifiers, we usually cannot connect stored data back to you as a person. The fastest and most reliable request is a specific one — tell us the exact nickname or list entry you want removed, and we will remove it. We will not ask you to prove your identity with documents for a request like that.
Children’s privacy
NickGen is not directed to children under 13 and we do not knowingly collect personal information from them. In the EEA, the relevant age for consent to information-society services is between 13 and 16 depending on the country. If you are a parent or guardian and believe a child has submitted personal information — most likely inside a nickname posted to a community list — email us and we will delete it promptly.
Security
The site is served over HTTPS, sits behind a network firewall and bot-protection layer, and runs application-level security and malware scanning. Requests to the generator API are rate-limited and signed with a short-lived token so the endpoints cannot be trivially hammered. No visitor passwords exist to be stolen, because there are no visitor accounts. That said, no method of transmission or storage on the internet is completely secure, and we cannot guarantee absolute security.
International transfers
NickGen serves players worldwide, and the providers listed above operate infrastructure in several countries, so data may be processed outside the country you are in. Where personal data originating in the EEA or UK is involved, we rely on the transfer safeguards published by those providers. If you need the specifics for a particular provider before using the site, contact us and we will share what we have.
Independence and trademarks
NickGen is an independent, free fan tool and is not affiliated with, endorsed by or sponsored by NetEase or Blood Strike. Nothing you type here is sent to the game or to its publisher, and we have no access to your game account. “Blood Strike” and related names are trademarks of their respective owners and are used only to describe what the tool is for. The stylish names produced by NickGen are Unicode characters rather than fonts, so they may not display in every game or app.
The Service also links to sites we do not operate, such as Unicode.org and official game channels. We are not responsible for their content or their privacy practices.
Changes to this policy
We update this page when what the site actually does changes — not on a schedule. The “Last updated” date at the top always reflects the last real revision. If a change materially affects you, such as introducing advertising or analytics, it will be highlighted on the Service before it takes effect.
How to contact us
Questions, corrections and removal requests all go to the same place: hello@nickgen.com, or the contact page. If you think anything on this page is inaccurate about how the site behaves, please tell us — that is a bug worth fixing.
Frequently asked questions
Does NickGen store the names I generate?
Yes — as a count, not as a record about you. The site keeps one row per name per day holding the name text and how many times it was built, and deletes it after 35 days. There is no visitor column in that table, so a stored name cannot be traced back to the person who typed it.
Is the generator really client-side?
No, and we would rather say so than repeat a comfortable claim. The styling is produced by an API on nickgen.com, so the name you type travels to our server over HTTPS. An earlier version of this policy described the generator as fully client-side; that was wrong and was corrected on 29 July 2026.
Do you run ads or Google Analytics?
Neither. As checked on 29 July 2026 there is no advertising network, no analytics script and no tracking pixel anywhere on the site, and therefore no advertising or analytics cookies. If that changes, this page will be updated before the change goes live.
How do I get a nickname removed from a list?
Email hello@nickgen.com with the exact nickname and the page it appears on. Because entries are public and not linked to accounts, naming the entry is the quickest route — no proof of identity is required, and we will remove it.
Does Blood Strike or NetEase get my data?
No. NickGen has no connection to the game or its publisher, no integration with your game account, and sends them nothing. It is an independent fan tool that produces text you copy and paste yourself.